The Hero’s Journey

You and your brand are not the Hero of your story. Your customer is the Hero. You are the Guide.

Your Customer is the Hero

The Hero’s Journey is a storytelling framework that has been used for thousands of years. It’s the basis for many of the most popular stories in history, including Star Wars, The Matrix, and The Lord of the Rings.

The Hero’s Journey is a 12-step framework that describes the path a Hero takes to overcome a challenge and achieve a goal. The Hero’s Journey is a powerful framework for telling stories because it’s a framework for life. It’s a framework for how we all live our lives.

Your Brand is not the Hero

The Hero’s Journey is a framework for telling stories. It’s a framework for how we all live our lives.